normal

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................

we are normal.

we are the new normal.

We combine cutting edge AI with award winning, human filmmaking

what is normal?

We combine AI with decades of experience in live action and CGI filmmaking for leading brands.

We partner with agencies, production companies and brands, to create ads, television, corporates, and branded content.

Alongside generative AI, we offer creative direction, live action cinematography, bespoke CGI, motion graphics, editing, compositing and grading. Refining generative AI to craft breakthrough films, and dramatically increasing the impact of any budget.

normal people.

Our team share backgrounds in ads, music videos, television, corporates and branded content, and a passion for generative AI.

We work with a scalable team of skilled artists, and collaborate with in-house client teams to handle all levels of production.

Our team share backgrounds in ads, music videos, television, corporates and branded content, and a passion for generative AI.

We work with a scalable team of skilled artists, and collaborate with in-house client teams to handle all levels of production.

Guy Nisbett

Creative Director

Multi-award winning creative, live action and CGI director. Post and generative AI specialist.

Nicolas Lekai

Technical Director

CGI, Houdini, Nuke and Comfy UI artist. AI consultant, music composer and producer.

JP Lewis

Director of Photography

Director of Photography, Arri and Ronin 4D 8K specialist. Live action shooting & performance capture.

what normal does.

We don't just prompt. Generative AI is just one part of our end-to-end process, from creative to delivery, combining the best of existing and emerging technologies.

Generative AI

AI image and video generation, combining multiple platforms • Lora training • Comfy UI • Custom GPTs • N8N and ChatGPT agentic workflows

Generative AI

AI image and video generation, combining multiple platforms • Lora training • Comfy UI • Custom GPTs • N8N and ChatGPT agentic workflows

Creative Direction

Creative development • Scripting • Storyboarding • Collaboration with in-house creative teams

Creative Direction

Creative development • Scripting • Storyboarding • Collaboration with in-house creative teams

Live Action

Live action direction and cinematography • Green screen • Drones • Motion capture • Stills photography

Live Action

Live action direction and cinematography • Green screen • Drones • Motion capture • Stills photography

CGI and Post-Production

CGI & Houdini • Nuke & Fusion compositing • Motion graphics • Music composition • Voice over • Editing • DaVinci Resolve Grading

CGI and Post-Production

CGI & Houdini • Nuke & Fusion compositing • Motion graphics • Music composition • Voice over • Editing • DaVinci Resolve Grading

contact normal.

Want to find out more or discuss a project? Let us know a little about yourself and what you want to create.

let's talk.

normal.

normal ltd

City of London

United Kingdom